Friday, January 3, 2014

C'mon c'mon c'mon DO THE LOGO-MOTION WITH ME...

Believe it or not, It took me a very long time to come up with the  logo. If you aren't from New England, and/or didn't already know that Burlingame was a camping destination near the beaches of Rhode Island....chances are, you probably wouldn't give my efforts a second glance. So, it was pretty important that my logo portrayed our underlying identity. For about a year I sketched, scribbled, and copy/pasted. I spent days on end experimenting with fonts, colors, shapes and graphics. In the end...right after my hair grew back...I reverted to the most simplest of logos. 
When it all finally fell into place, it was like an "Oprah Ahh-Haa Moment".  I can't believe I wasted so much time and effort when the answer was passing me by on every road trip I took. What would be more obvious for a social network logo, then one that closely resembled what most people already recognized as the universal symbol for campground?  And so I ran with it. Okay...skipped.  Happily skipped.  Right after I jumped for joy. Okay... I simply patted myself on the back (high-fiving myself just seemed a bit awkward).

I wanted my social pages to expand beyond the camping population, to include all outdoor enthusiasts, so I needed to expand the logo as well. I stuck with the simplicity and immediately settled on a "ROY G BIV" scheme.  ROY G BIV you ask?  Didn't you pay attention in art class? Its the color of the rainbow...Red, Orange, Yellow, Green, Blue, Indigo, Violet.  If its good enough for the Olympic Rings, it's good enough for me! (visit our roy g biv gallery here)   Actually....I fell in love with these crisp, vibrant and bold colors as a kid, and never outgrew them. (Kinda like my love for camping)

Now, I'm not some international brand like Nike or Kellogg's or Pepsi, so I have the ability to change it up a bit as I see fit.  However, I found the key is to stick with easily recognizable icons within my social pages and advertising.


Sometimes I do quirky things with the Bound4Burlingame logo in recognition of a holiday or event......

And sometimes I do a little logo tweeking (not twerking LOL) on my Pinterest, Facebook, and Twitter posts, so it grabs the attention of the fan/follower and alerts them to a great gift idea, a neat DIY idea, or a product that B4B loves!

I'm still in the growing stages. Still open to suggestions (hint me your take on our red tent logo). I'm still having bouts of brainstorming (often accompanied by a glass of Pinot Noir).  I often wonder if I'll ever turn my passion into some type of profitable endeavor. Right now I'm content to continue to grow slowly, I really have no choice. I learn as I go. Trial and error.  Disappointment and triumph.  I'll get there.

So look for on Facebook, Pinterest, Twitter, YouTube, and Blogger.  Entertain yourself (and share) our social network pages...which are a far more organized then our under-construction website. There's no membership fees to belong to our little community of campers and outdoor enthusiasts. I just ask that you click the buttons and "Like", "Follow", or take a second to comment.  Someday, I'll need to show potential advertisers that I'm more than a concept.

No comments:

Post a Comment